Concept Packaging design, Illustration, Branding
‘Nestled in the corner of northern Europe its fairy tale forests and glittering blue lakes form the backdrop for Fazer’s motherland. The history and origins of Fazer are closely intertwined with its northern roots.’
The inspiration for the packaging comes from Finland’s natural landscapes. Each pack references a different environment that makes the country unique.
(Please note, this was a hypothetical student project done at university and is in no way associated with Fazer as a brand)