Packaging design, Brand creation & naming
My entry into the Studio Minerva student competition 2017/18.
To brand & package an Italian product inspired by the regions affected by the earthquakes in central Italy in 2017. The product would be sold in order to raise money and awareness towards the cause.
Coffee culture has been an integral part of Italian society since the 17th century. As Italy’s national drink it is widely consumed and brings people together. Even in the chaos and destruction caused by the earthquakes, the towns did not stop. With people continuing to fill up café’s and restaurants.
Each of Italy’s 20 regions boasts its own unique coffee culture. In Le Marche (one of the regions most affected by the earthquakes of January 2017), they enjoy a caffè anisette for an anise-flavoured espresso. The people of the region hold it of great importance for daily life and for health, coining it “Green gold” or “Oro Verde.”
The philosopher Democritus noted that aniseed was a cure for melancholy. Through sales of this coffee we aim to raise money towards helping those devastated by the earthquakes in central Italy.